If your values don't cost you anything, they're not values—they're just preferences.

Values reflect what truly matters to you, not just what sounds good. They're the principles you're willing to sacrifice for, not just ideals you aspire to when convenient.

Most organizations and individuals keep their values vague and aspirational, failing to understand that real values require trade-offs. They post mission statements but make decisions based on expediency.

Behavioral values provide a practical framework because they come with clear actions attached. Rather than abstract concepts, they tell you exactly what to do in challenging situations.

Take Robert Glazer's approach with "Find a better way and share it"—this isn't just a feel-good statement but a directive that guides daily decisions and behaviors.

When you clarify your values, you create a measuring stick for authenticity and trustworthiness. The key question becomes whether you maintain consistency between your thoughts, words, and actions over time.

The most telling question isn't "What do you value?" but rather "What have your values cost you lately?" If the answer is "nothing," you might be dealing with preferences, not values.